Highlights:
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Charli XCX filmed a Poppi soda Super Bowl commercial in Los Angeles wearing black micro shorts.
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Actress Rachel Sennott appeared alongside her during the shoot.
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The style reflects Charli XCX’s Brat era aesthetic, featuring neon and club-inspired looks.
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The commercial will air during the Super Bowl in early February 2026.
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The Moment mockumentary about Charli’s Brat era releases January 30, 2026.
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Poppi targets a young, social-media savvy audience by featuring Charli XCX.
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Charli XCX’s compensation for the commercial is unconfirmed but likely in the six-figure range.
Charli XCX was recently seen filming a commercial for Poppi soda on a college campus set in Los Angeles, wearing black ultra-short micro shorts paired with sheer tights and a fitted white baby tee. The singer’s look aligns with her current Brat era style and sound, marked by bold, neon-inspired fashion choices. Actress Rachel Sennott was also spotted on set, suggesting shared scenes in the commercial.
The commercial is part of Poppi’s campaign targeting young, social-media savvy audiences with bright, short clips. The Super Bowl advertisement will air in early February 2026, with extended social edits expected to follow.
Charli XCX and Her Brat Era Influence Evident in Poppi Super Bowl Shoot
Photographs from the shoot show Charli XCX walking across the outdoor set, her waist-length hair loose and black sunglasses on. The micro shorts and fitted top reflect the aesthetic of her Brat era, which has heavily influenced her current music, touring, and merchandise. This era is characterized by neon colors, club production sounds, and fashion statements including cropped vests, underwear-style shorts, and slim glasses.
Rachel Sennott’s outfit, consisting of jeans and a corset-style red and pink top, indicates her role alongside Charli in the commercial. Both women were seen moving between takes while crew members managed lighting and placement.
Instagram reactions to the photos quickly appeared, with fans commenting on Charli’s hair and her “very Brat” style choice.
Charli xcx was spotted filming a commercial in Los Angeles for the Super Bowl. pic.twitter.com/JNe8A41ZxM
— Info Charli xcx (@infocharlixcx) December 16, 2025
Poppi’s Super Bowl Commercial: Strategic Move Featuring Charli XCX
Super Bowl advertising remains one of the most expensive television slots in the US. Brands like Poppi aim to connect with younger audiences by featuring popular music artists who embody cultural and fashion trends. Charli XCX’s involvement places Poppi within this pop culture context, linking the brand with music and fashion crossovers.
The commercial was shot with a small team, maintaining a clean, campus-like location. While exact figures for Charli’s compensation are undisclosed, US reports suggest top musical talent in Super Bowl ads can earn six-figure sums.
Upcoming Mockumentary ‘The Moment’ Highlights Charli XCX’s Brat Era
Charli XCX’s upcoming mockumentary, The Moment, scheduled for release on January 30, 2026, will offer a look at her studio life during the Brat era. Distributors describe it as a mockumentary that captures the behind-the-scenes of her recent career phase. The timing coincides with the awards season, potentially increasing its media visibility. Streaming release details are yet to be announced.
What’s Next for Charli XCX After the Poppi Campaign?
Following the Super Bowl commercial, Poppi plans to release extended edits on social media. Charli continues to maintain her presence with short-form posts, studio sessions, and live performances, using fashion as an extension of her music brand. The micro shorts look from the commercial is consistent with her ongoing style evolution linked to the Brat era.
