Highlights:
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Alia Bhatt and Shaheen Bhatt collaborate again under Eternal Sunshine Productions
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Don’t Be Shy is a Prime Video original film
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The story blends romance, heartbreak, music, and the experience of growing up
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Written and directed by Sreeti Mukerji
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Centers on a 20-year-old woman whose carefully planned life begins to unravel
Alia Bhatt continues to build her profile as a producer with her latest project, Don’t Be Shy, an upcoming Prime Video original film. The project sees Alia Bhatt reunite professionally with her sister Shaheen Bhatt under their production banner, Eternal Sunshine Productions. This marks another step in Alia Bhatt’s producing journey following Darlings (2022) and Jigra, which she co-produced with Karan Johar’s Dharma Productions.
The film was officially announced by Prime Video through a video shared on Instagram. The announcement offered viewers a behind-the-scenes look at how Alia Bhatt and Shaheen Bhatt arrived at the decision to back Don’t Be Shy. In the clip, Alia Bhatt spoke candidly about the script selection process and the creative discussions that shaped their final choice.
Alia Bhatt and Shaheen Bhatt on choosing an emotionally grounded story
In the announcement video, Alia Bhatt explained that she and Shaheen Bhatt reviewed several scripts before settling on Don’t Be Shy. According to Alia, many of the projects they read leaned heavily toward action, which prompted the sisters to look for something more rooted in emotion and everyday experiences. Their goal was to support a story that felt personal, relatable, and reflective of real-life transitions.
Describing the film’s appeal, the sisters said, “It has everything, romance, heartbreak, and songs. It’s a story you grow up with,” underscoring the coming-of-age focus that drew them to the script. Prime Video’s caption accompanying the announcement echoed this tone, noting that the film features “romance, heartbreak, songs, girls, boys, and even a turtle.”
Prime Video collaboration strengthens Alia Bhatt’s producer journey
For Alia Bhatt, Don’t Be Shy represents another collaboration with Prime Video, a platform she has publicly praised for supporting varied storytelling voices. Speaking about the project, Alia Bhatt said Eternal Sunshine Productions was created to back authentic narratives and filmmakers with distinct perspectives. She noted that Don’t Be Shy aligned closely with this vision due to its emotional honesty and character-driven approach.
Alia Bhatt also highlighted Prime Video as a supportive creative partner, pointing to the platform’s openness to taking storytelling risks. This partnership, she suggested, allows producers to explore stories that may not always fit conventional commercial templates but resonate strongly with audiences.
Alia Bhatt-backed Don’t Be Shy explores life at 20
Written and directed by Sreeti Mukerji, Don’t Be Shy centers on Shyamili “Shy” Das, a 20-year-old woman who believes she has her life mapped out. The narrative follows what happens when unexpected events disrupt her carefully structured plans, forcing her to confront uncertainty, relationships, and personal growth.
Although the cast has not yet been announced, Alia Bhatt has spoken positively about Mukerji’s passion for the story. She said the filmmaker’s energy and understanding of the characters matched the emotional core of the film, making her the right choice to bring the script to life.
Alia Bhatt and Shaheen Bhatt’s banner Eternal Sunshine Productions
Don’t Be Shy is produced under Eternal Sunshine Productions by Alia Bhatt and Shaheen Bhatt, with Grishma Shah and Vikesh Bhutani serving as co-producers. Since its inception, the banner has focused on stories that prioritize character depth and emotional realism. With this project, Alia Bhatt and Shaheen Bhatt continue to define the type of cinema they want to champion as producers.
The announcement drew immediate reactions from fans and members of the film industry. Actor Soni Razdan, mother to Alia Bhatt and Shaheen Bhatt, commented on the post and called the project “fantastic.” Fans also shared their enthusiasm, with many expressing curiosity about the storyline and others suggesting casting ideas, including a possible cameo by Alia Bhatt herself.
Alia Bhatt expands creative influence beyond acting
With Don’t Be Shy, Alia Bhatt further establishes herself as a creative force beyond acting. While she remains one of Bollywood’s most prominent on-screen performers, her producing choices reflect a growing interest in shaping stories from the ground up. By backing a coming-of-age narrative that focuses on emotional shifts rather than spectacle, Alia Bhatt signals a continued commitment to grounded storytelling.
As Prime Video prepares to bring Don’t Be Shy to audiences, the project adds another chapter to Alia Bhatt’s evolving role in the industry. Alongside Shaheen Bhatt, she continues to support films that explore the complexities of growing up, relationships, and self-discovery, reinforcing her position as both a leading actor and an emerging producer with a clear creative vision.
