NY fashion show to sell coveted runway tickets

COVETED invitations to New York’s Fashion Week will be a little easier to snag next month, with the unveiling of a public runway show designed to inspire shoppers to add to their wardrobes for fall and winter.
 
While designers will be showing their collections for spring and summer 2011 exclusively to retailers and the media, the September 7 public fashion show to kick off Mercedes Benz Fashion Week will remind consumers of the styles they can buy now, organizers said on Wednesday (August 11).
 
The show is a new addition to the second annual “Fashion’s Night Out,” a retail initiative by US Vogue editor Anna Wintour that aims to get people shopping as the US struggles to shake off its worst recession in decades.
 
“The fashion business is big business here in the Big Apple,” Mayor Michael Bloomberg said at a news conference announcing details of “Fashion’s Night Out,” which he said is “offering consumers more opportunities to see all the city’s retailers and designers have to offer and helping strengthen our economy in these tough times.”
 
In New York, fashion is the second largest industry behind finance. The city is home to more than 800 fashion companies, employing 175,000 people and generating $10bn (£6.4bn) in wages.
 
“Fashion’s Night Out” attracted thousands of shoppers last year and retailers are hoping for a repeat performance, as the country struggles to shake off its economic woes.
 
The “Fashion’s Night Out” show, the largest public runway show to be held in New York City, will feature trends for fall and winter chosen by Vogue, and the more than 1,500 available tickets start at $25 (£16). On September 10, nearly 1,000 retailers plan to stay open until 11 p.m. to persuade people to spend.
 
Designer Marc Jacobs said “Fashion’s Night Out” celebrates “a social ritual that people enjoy.”
 
Designs for next spring and summer will appear on the runways during New York’s Fashion Week, from September 9-16, that will not be available to consumers for six months or so, while most shops are filled with clothes for fall and winter.