PREMIER League champions Chelsea are continuing their search to find the next big thing in the Asian community to break into the game.
The English giants have launched the third season of their ground-breaking “Search for an Asian Soccer Star” initiative, which takes place on May 7 at their world-famous training ground in Cobham.
The programme offers the chance for players to win a place at the Chelsea Academy trials this summer and has already seen four winners go on to sign for professional clubs.
The trials are open to players in the Under 9, 10, 11 and 12 age groups from all Asian backgrounds. However a priority will be given to players from Indian, Pakistani, Sri Lankan and Bangladeshi backgrounds.
Blues striker Nicolas Anelka is an ambassador for programme and is looking forward to welcoming talent from the Asian community to take part in the trials.
‘Asian Star is making a real difference,’ said Anelka.
‘Everyone should have the same chances to play no matter what backgrounds they come from and this programme is offering young Asian players the opportunities they deserve.’
Participants will be judged on a series of matches and tests specifically designed and used by the Chelsea Academy to examine speed, skill and ability.
One player from each of the four age groups will be selected for the Chelsea Academy summer trials where they will train and play alongside some of the country’s best young talent. Any player meeting the required standard will be offered the chance to be signed by the Blues.
The initiative supported by the Asian Media & Marketing Group (AMG), which publishes Eastern Eye and GG2 and Kick It Out.
Kalpesh R Solanki, managing editor of AMG, said: ‘This is a fantastic initiative and still the only one of its type among the top four clubs in our country. Chelsea are to be commended for their efforts to make the game truly diverse and the reaction from the community has been brilliant too.
‘I would urge anyone who hasn’t participated before to get involved in Asian Star and those that have done, this is yet again another opportunity to show you have what it takes.
‘Having Nicholas Anelka, one of the Premier League’s most durable talents, as the initiative ambassadors is inspiring and we wish everyone the best of luck.’
Applications are now open but places are limited for each day. To register for the trials, visit the Chelsea website www.chelseafc.com/asiansoccerstar
