DESIGNER Masaba Gupta is all set to open the upcoming Wills Lifestyle India Fashion Week (WIFW)
Fall 2013 with her debut collection for the fashion brand Satya Paul.
Satya Paul appointed the 24-year-old as fashion director late last year.
“Fashion Design Council of India (FDCI) is proud to announce that the upcoming Wills Lifestyle India Fashion Week Fall 2013 will begin with a fashion show by Masaba Gupta for Satya Paul.
“Her first collection for the 27-year-old label will be the opening show of the five-day fashion event. In India, this is the first collection designed for an established design house by a designer from outside the family that started it,” said Sunil Sethi, President, FDCI.
“I am truly honoured to open the fashion week in my new home city. It is a coveted spot, and I am committed to creating a collection that does this slot, as well as the house of Satya Paul, proud. I am excited, and deeply thankful to FDCI, Satya Paul, for this opportunity,” said Masaba, daughter of actress Neena Gupta.
The five-day event will begin on March 13.
Masaba launched her eponymous label in July 2009. She created a diffusion line catering to women in the age group of 25-50 years. The silhouettes are known to be no-fuss, simple, and commercially viable, yet of high cut and fashion.
Masaba’s first collection, Kattran, debuted at Lakme Fashion Week under the GenNext category for Spring Summer 2010.
