Twenty seven-year-old Rupinder Kaur Ruby is a political novice but her message is clear: jobs for young people.
Grabbing the microphone, the law student tells a few hundred supporters in a dusty village square in the northwest Indian state of Punjab that the ruling parties have failed them.
"Punjab is not in a good place. And the youth are the most affected. They want to fight back," she said, raising her fist to cheers, as the crowd covered her in garlands before heading off to canvass for votes in a state election on Saturday.
Ruby is one of several inexperienced candidates her Aam Aadmi (Common Man) Party is fielding to tap anger among an increasingly aspirational but frustrated youth, and to challenge Prime Minister Narendra Modi as his party heads into five state polls over the next month starting with Punjab.
A strong showing by AAP, which won a handful of seats in Punjab in the 2014 general election and governs the city-state of Delhi, would serve as a mid-term warning for the still-popular Modi as the economy fails to fulfil expectations.
The young in Punjab have been hit hardest by factory shutdowns, amid allegations that corruption has hastened the economic decline of a relatively rich state of 28 million people bordering Pakistan.
Unemployment tops voter concerns there, according to a recent poll, and young people are less and less willing to work their parents' fields in the state known as India's "bread basket".
