THE Wadia Group-promoted budget carrier GoAir on Sunday (December 21) said it has put 1.7 million seats up for sale, offering fares as low as Rs 1,469 ($23.23/£14.88) for travel next year with a five-day booking period starting Sunday, to stimulate demand during the lean period.
The special offer is available on flights across the GoAir network for a travel period between January 1 and March 31, the airline said.
The bookings under the offer can be made between December 21 and December 25, it said.
“The January-March quarter is traditionally a lean quarter. The purpose of introducing these fares is to make air travel affordable during the period,” GoAir chief executive Giorgio De Roni told reporters in New Delhi.
Stating that lowering of ticket prices was not to trigger a fare war in the domestic skies, De Roni said, “It is not an offer on lowest price or the cheapest price but to make it affordable and more attractive during the lean period.”
GoAir is committed to offer the affordable fares that allows it to deliver a sustainable result, De Roni said, adding “we can grow only when we are profitable and develop our network and the fleet.”
The airline wants to be consistent with its pricing strategy, he said.
The Mumbai-based airline operates across 22 destinations in the country with a fleet of 19 Airbus A320s.
