MORRISONS has said it will stock a range of Asian products in its supermarkets.
Family staples such as 5kg and 10kg bags of rice from brands including Tilda and Laila as well as snacks will be stocked under 'New World Foods' in 250 stores across the country.
Morrisons is working with 60 new suppliers – many of whom are small businesses – to bring the new World Food products to consumers.
Included in the new range are 26 lines of fresh halal meat.
In addition, nearly 200 non-food items, including cookware and Asian health and beauty brands will cater to shoppers from all communities.
Noor Ali, Lead Ethnic Buyer at Morrisons, said, "With shoppers leading busier lives than ever, it’s important that they can find everything they need in one place. We have worked hard to ensure our Asian offering within the World Food range strongly reflects the needs of Asian communities across the UK."
For more information on Morrisons World Food, including participating stores and products, visit https://www.morrisons.co.uk/
