FOOD giant Unilever on Tuesday (April 30) announced a $5.4bn (£3.46bn) offer to raise its stake in its Indian subsidiary, eyeing explosive sales of branded consumer items to the Asian country’s growing middle class.
The Anglo-Dutch firm made an offer to buy another 22.5 per cent of already majority-owned Hindustan Unilever (HUL) in a proposed deal that would increase its control to 75 per cent.
The offer, which saw HUL shares surge, is part of Unilever’s plan to increase its presence in emerging markets such as India, where HUL’s products such as skin fairness cream “Fair and Lovely” and Lux soaps are best-sellers.
“This represents a further step in Unilever’s strategy to invest in emerging markets,” said Paul Polman, Unilever’s chief executive, in a statement.
Polman said the “long heritage” and the “significant” growth potential of India’s economy make it a long-term priority for the group.
Unilever has proposed buying 487 million shares at 600 rupees ($11.18/£7.18) per share, a premium of 20.6 percent on the closing price on Monday (April 29), with purchases to begin in June.
Analysts welcomed the move, which comes at a time when the consumer goods sector remains bright despite an overall slowdown in the Indian economy, which grew at an estimated five per cent in last fiscal year.
“India is one of the largest consumption stories going around in the world, which cannot be ignored,” said Anil Talreja, partner at consultancy Deloitte India.
He said consumption demand from the vast and growing middle-class was strong.
“India is a consumption-led story and Unilever wants to consolidate its position and get a fair share of this consumption,” added Ankur Bisen, vice-president in retail and consumer goods at consultancy Technopak.
India’s retail sector is estimated to be worth $490bn (£314.64bn), of which consumer goods constitute about 70 per cent or $350bn (£224.74bn), according to Bisen.
