FACEBOOK Inc is on course to generate $1bn (£620m) in revenue this year from social gaming, according to Kevin Ryan, a leading Internet entrepreneur and former chief executive of online advertising giant DoubleClick.
Most of that revenue will come from advertising, Ryan estimated in an interview this week.
The $1bn forecast also includes revenue from Facebook Credits, which allow users to buy items for games and other activities on the social network, he added.
Ryan is now chief executive of luxury flash-sales company Gilt Groupe, but he invests in other Internet businesses including news website The Business Insider and 10gen, which runs MongoDB, a database that’s popular with start-ups.
Ryan’s brother, Sean Ryan, became director of gaming partnerships at Facebook in early 2011.
Facebook’s more than 500 million active users are attracting a lot more ad dollars as companies step up online marketing. Research firm eMarketer estimated in January that ad spending on Facebook would exceed $4bn (£2.48bn) this year. That’s more than double levels of 2010.
A big chunk of that ad revenue comes from social games that are played on Facebook’s platform.
“Assuming Facebook is on track to produce $4 billion in ad revenue this year, $1 billion of that coming from social gaming is not outlandish,” said Paul Verna, a senior analyst at eMarketer.
Facebook is a private company and doesn’t disclose financial information. A Facebook spokesman declined to comment on Friday (July 1).